We had to bring Unicum’s fruitful collaboration, with the epic Hungarian band Halott Pénz, to the next level, by organizing a live tour from the brand’s Soroksári street museum space. The goal was to add a personal touch to Unicum Museum Tour achieved by innovative social media tools. Our aim was to engage as many followers as possible and give an insight to the band’s life while connecting them with the core brand experience.
An exclusive tour of the distillery and warehouse at Soroksári road was organized by Zwack in December and lead by Zwack Sándor and Halott Pénz. Through utilizing the brand’s Facebook and Instagram profile we succeeded in getting our fans to tune in to the broadcast from the comfort of their homes.
The upcoming event was boosted by teaser posts on Instagram: one lucky fan even won a free ticket by answering our question related to the brand’s logo.