Live tour with the Halott Pénz Band

How to appear young even at the ripe age of 200+

# Brand Consultancy# Content Marketing# Planning and Development# Unicum

The brief

We had to bring Unicum’s fruitful collaboration, with the epic Hungarian band Halott Pénz, to the next level, by organizing a live tour from the brand’s Soroksári street museum space. The goal was to add a personal touch to Unicum Museum Tour achieved by innovative social media tools. Our aim was to engage as many followers as possible and give an insight to the band’s life while connecting them with the core brand experience.

The solution

An exclusive tour of the distillery and warehouse at Soroksári road was organized by Zwack in December and lead by Zwack Sándor and Halott Pénz. Through utilizing the brand’s Facebook and Instagram profile we succeeded in getting our fans to tune in to the broadcast from the comfort of their homes.

Goals

  • Supporting ticket sales
  • Tracking the event on the spot and on social media platforms

Tools

  • Traffic ads
  • Sweepstake and continuous teaser campaign
  • Live videos on Facebook and creative Istagram Stories about the tour
  • Follow up contents after the event
  • Increase brand loyalty

Communication

The upcoming event was boosted by teaser posts on Instagram: one lucky fan even won a free ticket by answering our question related to the brand’s logo.

WE ALSO CARED ABOUT FANS WHO COULDN’T ATTEND THE SPECIAL TOUR ON THE SPOT: WE GAVE THEM THE OPPORTUNITY TO FOLLOW THE ADVENTURE LIVE ON THE BRAND’S SOCIAL MEDIA PLATFORMS.